Embrace all emotions

A character created from dust was born in Hong Kong named Dustykid. Dusty is a cheerful, humorous, and inspirational character brand with inspiring messages to lift up the spirit, awaken the soul and encourage the path to embracing all emotions in a positive way.

These cute and likeable dusty characters were created by Chan Chan, an illustrator and art director based in Hong Kong. In 2013, Chan had suffered a business setback. To comfort himself, he began doodling and writing inspirational messages of encouragement posting his Dusty doodles online. Soon afterwards, he set up a social media page to share his positive inspirations. Six years later, Dustykid is now followed by over 150,000 social fans. The character has not only comforted Chan during his difficult times but today Dusty is inspiring and encouraging its fans around the world.

dustykid philosophy


Dustykid has co-partnered with over 16 international brands including Yahoo!, AirAsia, Eclipse, Canon, Clinique Champion, Lenovo, Verbatim.

A lifestyle brand, it has licensed over 100 types of products in Asia which include 20 inspirational books, stationery, sports-wear, apparel, bedding, digital products, toys and games, and home goods.  Licensed products, pop up stores, co-branding and food licensing, this brand has earned recognition throughout Asia for its happy positive energy exploding leaps and bounds globally.  Dustykid licensing in North America includes apparel, wall paper apps, and gifts.


Feeling happy is great, feeling sad is not a problem. Dustykid wishes to spread the positive vibes but at the same time, Dusty believes that suppressing our emotions is not healthy for anyone. Dustykid said “It’s okay to cry, cry out loud.” “When will the rain stop? Never mind, I know it will stop eventually.” Everyone will encounter ups and downs in the life and Dustykid tries to understand each need.  Dusty will walk with you and stand by your side.

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