Pit Pop
Bold Italian Digital Pop Art with a Retro '80s Twist
Pit Pop, a digital pop art brand from Puglia, Italy, bursts with bold colors and cheeky graphics that channel the playful pop culture spirit of the ’80s and ’90s we fell in love with decades ago. Celebrating the fun, fearless energy of retro-chic icons, Pit Pop’s designs are a joyful wink to the past with a splash of Italian flair. Licensed through Zolan Agency, their art brings vintage pop charm to today’s lifestyle products.
Pit Pop is a digital pop art brand from Puglia, Italy, founded in 2013 by husband-and-wife team Antonella Tolve and Rino Schinco. Known for bold colors, cheeky graphics, and the playful pop culture spirit of the ’80s and ’90s, Pit Pop’s designs have been licensed in Europe and India. Antonella, the brand’s graphic designer and creative lead, draws on her classical art training from the Academy of Fine Arts in Foggia, Italy and her fascination with early digital art movements led her to create a distinctive style that blends retro nostalgia with modern appeal. Licensed through Zolan Agency, Pit Pop’s bold, playful designs are ready to bring retro charm and Italian style to home décor, fashion, stationery, and lifestyle collections.
The Brand
Pit Pop is a digital pop art brand defined by minimalist shapes, crisp black lines, bold color palettes, and a playful spirit — hallmarks of classic Pop Art reimagined for today’s market. Founded in Puglia, Italy, the brand draws inspiration from the digital art and gaming culture of the 1980s and 1990s.
Known for its vibrant, daring colors and clean graphic style, Pit Pop creates retro collections of the 80’s and 90’s of everyday life through patterns, textures, and whimsical “Pop Art Kids.” Designed with Generation Z and Millennials in mind, the brand’s aesthetic translates seamlessly to categories such as food packaging, apparel, home décor, stationery, and lifestyle products.
For a more refined direction, Pit Pop also offers its Noir collection, bringing a sophisticated, monochrome twist to home décor and stationery. Licensed exclusively through Zolan Agency, Pit Pop offers a versatile portfolio that blends retro pop culture charm with fresh, product-ready design.
Philosophy
“From the streets to the heart — Pit Pop turns simple gestures into vibrant stories.”
At its core, Pit Pop is about capturing life’s small, everyday moments and translating them into bold, graphic statements. Antonella draws inspiration from urban symbols and the clean language of pictograms, distilling complex ideas into simple, striking forms. Each design is a balance of minimalism and vibrant color, precision and playfulness, technology and imagination. Guided by a spirit of exploration, Pit Pop evolves with each collection — creating art that feels personal, relevant, and instantly relatable to younger audiences and modern families alike.
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