Lifestyle Designed in Nature

YuMe is a Japanese word that means dreams. A dream like atmosphere surrounded by the beauty of nature and romantic soft florals is found in every YuMe design collection.

The company Yume was founded in Florence, Italy by two visionary women in a small studio along the river Arno where art, fashion and creativity conjoined as one with breathing, with smiling... with life!
Emanuela with her love for design and her rich expertise in product development together with Valentina (Nina), a real artist, mastering all creative expressions from hand painting and illustration to fashion and product design realized their vision together to create their own brand.
The designs mixed with a deep knowledge of the manufacturing processes is their strength to create on trend designs and to support licensing partners in translating the brand, concept and style into products.

The Brand

A dream-like atmosphere is found in each Yume collection from the dream world of Minu’ Tiny Little Wonders to the secret gardens of  Nina’s Tuscan florals.  Minu’, with her pink curls and big flower shaped eyes, moves around in nature capturing the surprising secrets and the harmony of our planet in its amazing patterns and colors.  Through Minu’s eyes, she opens our eyes and hearts to the wonders of nature.

The Nina E. collection is inspired by the flowers and gardens of Nina’s childhood home in the Tuscan countryside. The hand painted florals created in watercolor are inspired by the traditions of Italian artistry and adapted in a contemporary design approach to product.  The collections just recently launched are licensed on journals, apparel, food, and puzzles in North America, Europe and Australia.  Coming soon is the Amazon store in 2021.

YuMe inspirational nature journals
Minu tiny little wonders at the pond


As Yume’s meaning in Japanese is “to dream” so is the philosophy of this brand – “You must take care of your dreams, as we do with flowers, if you want to see them blossom” . These were the inspirational words spoken by Nina’s Mother often during her childhood.  The Yume Design vision is about dreaming, positive energy, curiosity, passion and wonder respecting nature and all living creatures.  This profound message in its simplicity is infused throughout their collections bringing nature into the home infusing the lifestyle with joy, brightness and inspiration.

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