YuMe
Designed in Italy
YuMe is the Japanese word for dreams. It is these dreamy like atmospheres in nature created by the Yu.Me Design Studio that captures a whimsical elegance in a fresh crisp color palette that brings harmony, inner peace and beauty to everyday life and the home.
Yu.Me, founded in Florence, Italy, by two visionary women in a small studio along the river Arno where art, fashion and creativity conjoined as one breathing life into a brand new venture! The two women joined together to realize their vision in the creation of a brand that was both magical and elegant. With Emanuela's expertise in product design and development together with Valentina's creativity as a designer, artist and illustrator, the combined forces of these two Italian women changed the course of their life to adapting art to fashion and product design. With their extensive knowledge of the manufacturing processes, product design and creating designs on trend, Yu.Me offers great support to licensing partners in translating their brand to concept and product.
The Brand
Minu is a small, gentle and evanescent creature with a magical connection to nature where she moves around with grace in the dreamy like atmospheres found in the collections of Minu’ Tiny Little Wonders™. From the magical life at the Pond to the woodlands of the Wildberry Collection and to the whimsical gardens in Blooms of Love, Minu with her pink curls and big flower shaped eyes helps us to discover the surprising secrets in nature’s harmonious blend vibrant patterns and colors. Through Minu’s eyes, our hearts and eyes are opened to the wonder and beauty of Mother Earth inviting us to enjoy and respect the Planet and all its living creatures.
Minu, a lifestyle brand, is fresh, vibrant and colorful inspired by the beautiful floral, fauna and little creatures of our planet. Whimsical and elegant, it is a brand targeted to girls of all ages and ideally suited for home, textiles, fashion and stationary. Licensees include Ravensburger, Henry Glass Fabrics and Textiles, Procos Party, Magnolia Box, and Layered Power. Yu.Me licensed products are sold in the United States, Mexico, Europe and the United Kingdom.
Philosophy
YuMe means to dream and the inspiration for the brand’s philosophy is about a young girl’s dream to be an artist. “You must take care of your dreams, as we do with flowers, if you want to see them blossom.” These are the inspirational words and advice given to Valentina, the artist, by her Mother as she pondered her future in her childhood garden.
Yu.Me’s vision is about dreams, positive energy, curiosity, passion and wonder respecting nature and all living creatures. With a color palette inspired by natural elements, these hand painted original botanical watercolors painted are created with a soft and romantic look designed with a contemporary style.
The profound message of dreams permeates throughout the Minu, tiny little wonder collections bringing nature into the home and infusing the lifestyle with joy, freshness, inner peace and beauty.
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