YuMe
Designed in Italy
YuMe is the Japanese word for dreams. It is these dreamy like atmospheres in nature created by the Yu.Me Design Studio that captures a whimsical elegance in a fresh crisp color palette that brings harmony, inner peace and beauty to everyday life and the home.
Yu.Me, founded in Florence, Italy, by two visionary women in a small studio along the river Arno where art, fashion and creativity conjoined as one breathing life into a brand new venture! The two women joined together to realize their vision in the creation of a brand that was both magical and elegant. With Emanuela's expertise in product design and development together with Valentina's creativity as a designer, artist and illustrator, the combined forces of these two Italian women changed the course of their life to adapting art to fashion and product design. With their extensive knowledge of the manufacturing processes, product design and creating designs on trend, Yu.Me offers great support to licensing partners in translating their brand to concept and product.
The Brand
Yu.Me is an Italian brand designed in Florence, Italy with a vision full of life, curiosity, passion, and wonder respecting nature and all living creatures. Inspired by nature’s color palette, these hand painted original botanical watercolors are elegant and whimsical designed for a contemporary lifestyle while keeping in the traditions of Italian design.
An inspirational lifestyle brand, Yu.Me designs embody positive expression and beautiful messages of dreams infusing a lifestyle with joy and renewal, inner peace and beauty. All four collections from Whispers of the Pond, Wildberry, Blooms of Love and Winter Love are targeted to girls of all ages and ideally suited for home, textiles, fashion and stationary. Licensed to Ravensburger, Jaftex Fabrics and Textiles, Premium Paper and Procos Party, Yu.Me licensed products are sold in the United States and Mediterranean countries since 2021.
Philosophy
YuMe means to dream and the inspiration for the brand’s philosophy is about a young girl’s dream to be an artist. “You must take care of your dreams, as we do with flowers, if you want to see them blossom.” These are the inspirational words given to Valentina, the artist, by her Mother as she pondered her future in her childhood garden.
The heart of the Yu.Me philosophy is about dreams – nurturing the dreams as we do with flowers to see them come alive. This message of dreams permeates throughout all four collections infused with romanticism and whimsicality. Taking care of your dreams is the driving force that propels this Brand forward to new worlds, new visions, and new inspirations.
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