IvanaHelsinki-Paola Suhonen

Modern Scandinavian Design House

Art is the starting point of the Ivana Helsinki fashion and design brand influenced and inspired by art, personal memories, strong emotions and lived moments. Ivana Helsinki is a Fashion, Art, Music and Film Brand with a Soul.

Paola Ivana Suhonen, Finnish Designer, Visual Artist and Film-Maker, is the creative force behind the internationally recognized IvanaHelsinki brand. A graduate from the Aalto University in Finland with a BA degree in the Arts, Paola Suhonen also lived and studied in the United States for five years. She has a Cinematography Master of Fine Arts (MFA) from the American Film Institute in Los Angeles. She was awarded the prestigious Student Emmy for a film shot on 16mm in the spring of 2013. She is also a recipient of the Pro Finlandia-medal for her meritorious work as an artist. Her art and designs are a mix of the past and present of dark, naïve mind landscapes, Northern legends and Americana romantics.

The Brand

Established in 1998 by the talented and visionary Suhonen sisters Paola and Pirjo, the Ivana Helsinki brand has become one of the leading Modern Scandinavian Design Houses noted for its recognizable design identity for both Fashion and Home.  The Ivana Helsinki creations are based on Paola’s childhood memories, her endless desire to be on the road and her love for nature and animals translating to beautiful prints, nostalgic shapes, fashion and home decor.
The Ivana Helsinki design identity uniquely combines Scandinavian design heritage and Slavic elements with American romanticism and a pop culture edge.  Collaborating and partnering with over 80 global partners including Uniqlo, Swarowski, Topshop, Nokia, and Rovio/ Angry Birds.  The fashion and home brands are licensed in Europe, China, South Korea, Japan, USA and Mexico.

Recognized as a leading global fashion brand, Ivana Helsinki is the only Finnish Scandinavian fashion label to present its collections at the Paris and New York Fashion week.

ivana helsinki wildflowers


Ivana Helsinki is a celebration of art in the form of functional luxury.  Love Stories, Road Trips and Dresses are for everyone, and our aim is to make sure to pass the joy of art bubbling from these themes.
Ivana Helsinki Design Philosophy

Storytelling is a vital part of the Ivana Helsinki philosophy. The collections,  inspired by strong stories, emotions, and lived moments, are a world of memories, beautiful prints and strong feelings.  Paola Suhonen explains, “Ivana Helsinki started out as my personal art project; now it’s a way of living. My world is for the ones who love moonlit fields, pirates, dark forests, crummy motels, fragile butterflies, passionate relationships, cowboys and guardian angels.”

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