Established in 1998 as a personal art project by Finnish artist and designer Paola Suhonen, Ivana Helsinki has evolved into an iconic, independent Scandinavian art, fashion, and lifestyle brand. The family-owned design house brings together art, fashion, music, film, and design in a distinctive creative universe.

Inspired by childhood memories, endless road trips, northern seasons, the changing light, love stories, and a profound respect for nature and animals, Paola’s collections unfold like small ballads.  Each collection tells its own story, reflecting a deeply personal artistic vision shaped by the landscapes, emotions, and traditions of the Nordic world. Through original prints and poetic storytelling, Ivana Helsinki weaves together nostalgia, romance, Scandinavian heritage, and individuality, creating a distinctive design identity that is both timeless and contemporary.

With more than 120 brand and retail collaborations across three continents, including Anthropologie, Swarovski, Moomin, Coca-Cola, Topshop, and Uniqlo, Ivana Helsinki has established an international presence extending beyond fashion into home, interiors, and lifestyle products. Recognized at both Paris and New York Fashion Weeks, the independent, family-owned and fully vegan brand remains committed to sustainability, responsible design, and artistic integrity.

Ivana Helsinki is a celebration of art in the form of functional luxury, bringing distinctive Scandinavian design and artistic expression into everyday life through beautiful, wearable fashion at accessible prices. Rooted in Paola Suhonen’s deeply personal artistic vision, the brand embraces storytelling, individuality, and the beauty of life’s experiences.

Paola’s creative world is for “the ones who love moonlit fields, pirates, dark forests, fragile butterflies, passionate relationships, cowboys and guardian angels.” Each collection becomes a story of its own, transforming original artwork into meaningful pieces to be loved, worn, and treasured.

At the heart of Ivana Helsinki’s philosophy is a profound respect for nature, animals, and Earth Rights. As a fully vegan, family-owned brand, Ivana Helsinki believes in creating with purpose, respecting the environment, and challenging the culture of overconsumption.

Guided by the belief “Buy Less, Live & Love More,” Ivana Helsinki embraces sustainability through conscious consumption, responsible materials, enduring design, and artistic integrity. Rather than following trends, the brand creates its own distinctive design language, celebrating personal experiences and the lasting emotional connection between art and everyday life.