IvanaHelsinki-Paola Suhonen

Fashion, Art and Film Brand with a Soul

Art is the starting point of Paola Suhonen’s Ivana Helsinki fashion and design brand influenced and inspired by photography, music, personal memories, strong emotions and lived moments.

Paola Ivana Suhonen, Finnish Designer, Visual Artist and Film-Maker, is the creative force behind the internationally recognized IvanaHelsinki brand. A graduate from the Aalto University in Finland with a BA degree in the Arts, Paola Suhonen also lived and studied in the United States for five years. She has a Cinematography Master of Fine Arts (MFA) from the American Film Institute in Los Angeles. She was awarded the prestigious Student Emmy for a film shot on 16mm in the spring of 2013. She is also a recipient of the Pro Finlandia-medal for her meritorious work as an artist. Her art and designs are a mix of the past and present of dark, naïve mind landscapes, Northern legends and Americana romantics.

The Brand

The Ivana Helsinki Brand started its journey in 1998 with Artist Designer Paola Ivana Suhonen, the artistic visual inspiration behind the brand, and her sister Pirjo. The Helsinki design ideology starts with art as the foundation of each collection enveloped within a strong, personal story.
A combination of art, fashion design, and film, the Ivana Helsinki design identity uniquely combines Scandinavian design heritage and Slavic elements with a bohemian American twist and pop culture edge.
Collaborating and partnering with over 80 international and Finnish corporations including Coca-Cola, Uniqlo, Swarowski, Topshop, Google, Nokia, and Rovio/ Angry Birds, licensed products include fashion, home décor, interior design, wallpaper, toys, optical products, food packaging, jewelry, and furniture.  The Helsinki brand’s newest collaboration is with Carrefour’s TEX brand creating collections for Home and and for women, men, kids and babies.  In retail stores November 2019.

Recognized as a leading global fashion and lifestyle brand, Ivana Helsinki is the only Finnish Scandinavian fashion label to present its collections at the Paris and New York Fashion week.


“Love Stories, Road Trips and dresses. Buy only what you love.”
Ivana Helsinki Design Philosophy

Storytelling is a vital part of the Ivana Helsinki philosophy. The collections,  inspired by strong stories, emotions, and lived moments, are a world of memories, beautiful prints and strong feelings.
Paola Suhonen explains, “Ivana Helsinki started out as my personal art project; now it’s a way of living. My world is for the ones who love moonlit fields, pirates, dark forests, crummy motels, fragile butterflies, passionate relationships, cowboys and guardian angels.”

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